Sunday, October 28, 2012

Food & Drink Innovation Network ? NEW FIZZY WINE VINNI ...

October 26th, 2012

VINNI has launched a category for consumers who enjoy wine but with a little less alcohol and a more fizz.

Marking the start of what the brand hopes will be a new trend, VINNI is a wine-based sparkling drink made from Moscato grapes harvested in the cooler climate regions of New South Wales Australia.

This new drink from wine makers Australian Vintage is presented in a 568ml glass crown seal bottle and designed to attract a new and younger audience to the wine category.

Taking its design cues from the beer and cider categories VINNI is meant to be served as a long drink over ice for those people who like wine but who are looking for a longer, less alcoholic drink.

VINNI is available now in major retailers at an RRP of ?3.49.

Related posts:

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  2. Selfridges launches beer crisps
  3. NEW ALCOHOL FREE WINE RANGE FROM SORELLE
  4. BEER ?CAN HELP AID WEIGHT LOSS?
  5. CRABBIE?S LAUNCHES SPICED GINGER MULLED WINE FOR CHRISTMAS
  6. Canned sparkling wine set for launch
  7. CHOCOLATE SHOP LAUNCHES NEW CHOCOLATE WINE
  8. Grolsch launches ?unique? bottle

Source: http://www.fdin.org.uk/2012/10/new-fizzy-wine-vinni-launches/

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