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Whether you?re a business being run from an office in your home or a multi-national firm with millions of employees, the first port of call for any prospective business partner, investor or client is your company website. That?s just one sign of how things have changed in recent years with the world becoming increasingly focused on the Internet. In the past you used to find company information by scouring the phone book, maybe even word of mouth or print media adverts, but today you immediately head online and search for the name of the company or click onto them when they appear in the results for your search term.
Companies spend a lot of time working on their digital marketing campaigns, getting involved in processes such as search engine optimisation, working on the ins and outs of their website to ensure that it ranks highly in the results to attract the largest possible audience from that search term. However, the whole process is pointless if the site underwhelms the visitors when they arrive. If they get the feeling that the site is of a poor quality, they?re likely to have the same opinion of your business, and will go elsewhere.
With first impressions counting for everything, it?s vital that the design of your website is top notch and this might be something you choose to outsource to the professionals. While you know the ins and outs of your business better than they might, the designers are the best people to come up with a highly effective website that meets all of your design specifications.
A bit like any marketing campaign you might do really, you want to make a real impact on those you?re trying to encourage to invest in your business or services. There are a lot of combined design and printing companies in Ireland, the UK and United States who can create bespoke packages that enable you to really go the extra mile with your site and campaigns, increasing the likelihood of new investment or clients.
If the people looking to do business with you, either through investment in your company or by commissioning you to work on their behalf, can see that you have a professional standard website as opposed to a cheap, themed site with little or no effort, they are much more likely to invest their hard-earned cash into your business. Many businesses are put off working with others because of their sub-standard site and marketing campaigns. With so many other businesses pitching for work ? firms just like yours ? you may find yourself competing against others for the project; so any foothold you can get is going to be in your favour.
With all kinds of marketing campaigns landing on the company inbox tray each day, you need to ensure that yours stands out from the crowd ? just like you need to do with your PowerPoint presentation or the wording of the pitch itself. Similarly, your website needs to reflect everything you do and how well you do it. Words on a page are no longer enough in a technological world where committing the time and cash into professional campaigns can crush the competition who print off their own documents using the smeary office printer. First impressions count and in a digital age you can make a visual impression from thousands of miles away.
Traditional marketing does still have a role to play in modern business, despite things moving towards an online-dominant position. There will of course be those who are highly influenced by what they see online and the quality of websites, and there will be those that are set in their ways who prefer the paper-based options. Whichever category you fall into ? either personally or from the standpoint of your business ? you need to remember that you are alienating one group or the other if you only opt for one approach. Stunning web design will captivate the imagination of the visitor to the site, but print campaigns show that you are willing to do business with ?the real world? rather than sticking to the Internet and never meeting or speaking with a lot of your clients in person.
Note: Post written by guest blogger Matt Rawlings.
About Matt RawlingsThis article was written by Matt Rawlings, a freelance writer from the UK. Matt has been writing for over ten years covering a variety of topics ranging from business advice to reviewing the latest gadgets.
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