I want to start a website business selling cookies and sweets. How would I do that?
I?ve been creating and marketing large ecommerce sites for people for 10+ years (I am part of Web Retail Group ? http://www.webretailgroup.com/ ), I hope I can give you some good ?starter? advice and answer your specific questions:
1. Yes, make your own site at your own domain name. This has many benefits: build up your site with your Internet Marketing efforts, not someone else?s site that you have a page on.
a) Register your domain at http://www.godaddy.com ? they?re cheap and the best in the biz. (w/ good customer service most of the time)
b) Get an ecommerce consultant with real experience to help you build your site?let them help you choose technologies, etc; and let them advise you on design/usability issues on the site. If you want to do it your self first to get a feel for it?the GoDaddy website tonight service is cheap so you can try it without losing too much money?but ultimately you?re have a more professional standards-based if you hire a professional ecommerce consultant.
2. Internet Marketing methods with the best ROI:
a) Mailing List ? ask visitors to join your mailing list; put those who buy from you on your mailing list; use facebook to build your mailing list; tell people you?ll offer them discounts for joining your mailing list.
b) Search Engines ? Post your new site to dmoz.org, google.com, yahoo.com, bing.com:
http://www.dmoz.org/ ? find a good category they click the ?add your url? link at the top of the page to add it
Google ? http://www.google.com/addurl/?continue=/?
Yahoo ? http://siteexplorer.search.yahoo.com/sub?
Bing ? http://www.bing.com/webmaster/SubmitSite?
c) Social Networking ? use Facebook and others like linkedin and twitter, digg, etc. to build lists of friends for your business website and link to your site. Keep at it, and keep updating.
d) SEO ? Search Engine Optimization
i) Keyword Research ? Use this tool to determine great keywords for your products that are actually being searched for online,
ii) On-site Optimization ? then put those ?good keywords? in your website content, and in your TITLE tags on your pages, and in some of your in-site links to your pages.
iii) Link Building ? the most time-consuming part ? get other sites to link to yours?many ideas on this?too many to list here!
Then wait?over the next 60+ days you should see an increase in your website traffic for them.
e) List your products on shopping comparison engines (CSEs), here?s a good list of them:
http://www.productfeeds.org/ ? some are free, others require payment to advertise. At least do the free ones!
3. Take your time and don?t spend too much money on PPC / CPC marketing online. (maybe spend NO money on this if the above works out for you!)
i hope this helps you get started?
Source: http://www.marifunc.org/twitter-for-business/how-can-i-start-an-online-business
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