Reporting to the Executive Director, and serving as an integral member of the staff leadership team, the Director of Communications serves as the primary liaison for SACNAS communications and is responsible for developing and executing SACNAS? communications strategy. This key role directly manages activities that promote, enhance, and protect the organization?s brand reputation. The Director of Communications is responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic plan and positioning of the organization and its leadership.
Duties and Responsibilities:
Communications Strategy, Vision and Leadership
? Support the strategic plan by actively engaging in planning, organizing, directing, coordinating, and providing hands on implementation of all communication and marketing efforts at SACNAS
? Develop and implement, in coordination with an external communications consultant, an integrated strategic communications plan to advance SACNAS? messaging, brand identity, and awareness while increasing the visibility of its programs across key stakeholder audiences
? Identify solutions and strategies to challenges and emerging issues faced by a dynamic and growing organization. Work with leadership team, staff and Board of Directors to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
Communications Operations
? Oversee development of all SACNAS print communications including the annual report, marketing collateral materials, magazine, conference/event publications and online and print advertising
? Oversee development of all SACNAS electronic communications including social media and copy on the SACNAS website
? Serve as a spokesperson and/or lead point person on media interactions that help promote and/or impact the organization
? Exercise judgment and strategic thinking to prioritize media opportunities and prepare talking points, speeches, presentations and other supporting material as needed
? Actively engage, cultivate, and manage media relationships to ensure coverage surrounding SACNAS programs, special events, public announcements, and other projects
? Manage communications activities connected to yearly National Conference
? Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development
Team Development/Management
? Recruit and manage a communications team to support execution of the communications strategy
? Mentor and develop staff using a supportive and collaborative approach on a consistent basis
? Establish performance goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals
Source: http://www.bridgestar.org/MyCareerCenter/PositionDetails.aspx?jobId=9611
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